Healthcare

To launch three different contraception pills with drospirenone, Bug Group created an
advertising campaign and healthcare marketing campaign, presenting each pill as a
different colour, each one to a different kind of woman.

Brief | To promote Nasivin, a nasal decongestant, to the general
audience and healthcare Professionals.
Insight | When you breath better, you live better.
Solution | We created the “Nasivin Moments”, when the joy of well breathing is celebrated.

In order to raise awareness for Psoriasis, Bug Group created and managed meetings targeted
to the general audience in different cities. These meetings were supported by Pfizer and promoted by the Portuguese Psoriasis Association.

Brief | Glucose measuring stripes are a great healthcare product but
healthcare professional perceive it wrongly as complicated to use.
Insight | Keep it simple!
Solution | It was time to “uncomplicated”. To show healthcare professionals, in a simple and direct way, the three main features of Accu-Check stripes: simplicity, accuracy and rapidity.